Back in
August 2011 I wrote a post on my self-publishing journey so far and what it
took to be successful in self-publishing. Since the release of On Dublin Street,
and because of some of the media I’ve done here in Scotland, I’ve had quite a
number of emails from aspiring writers enquiring about the ins and outs of
self-publishing. Unfortunately, life is manic right now and I’m unable to
answer everyone, so I thought I’d do an updated post on self-publishing.
I’m not
an expert, and with the changing face of the publishing industry, I’m like
every author—learning something new every day. It seems to be clear from my own
experience and from others that, currently, the ebook Top 100 lists are the new
slush pile. Writers can spend months, years, sending out their manuscript and
receiving rejection after rejection (that’s if it even makes it off the slush
pile) or they can self-publish, hone their craft, gain experience, build a
readership and hopefully one day make it into a top 100 list and catch the eye
of an agent or a publisher. It’s really down to the individual and what they
want out of writing.
For those
writers serious about making self-publishing a full-time career, I can only
tell you about my own experiences and how that’s colored my opinion on what I
believe it takes to be successful as an independent writer.
Quality
When I
began self-publishing in February 2011, self-pubbing was really beginning to
take off among aspiring writers, particularly in the U.S. Now the marketplace
is filled with indie writers. This is great for readers, but it also makes it
harder for indies to stand out in the crowd. One of the very basic ways to do
this is by paying attention to one word: quality. Just as there are a lot of
indie books out there that are polished and professional, there are those that
are not. It’s clear not even a copyeditor has taken a look over some of them,
never mind an editor. Get an editor. A good one. Sometimes it can take a while
to find a good one, but it’s worth it. Moreover, find beta readers you trust to
read your work as you’re writing it. Their input can be invaluable.
As well
as a good editor invest in a good cover artist. When your cover art is
professional it tells the reader on a subconscious level that the author means
business. Cover art is also a great piece of marketing. A great image can draw
readers in even more than a blurb. It’s not just about cover art though.
Typography is really important too. I do all my own typography using Photoshop
and it took me a number of months to finally get it right—sometimes the
simplest font has the greatest impact.
Quantity
Quantity
and quality go hand in hand. When I
first researched self-publishing I realized it was the authors with a healthy
catalogue of books who were making enough money to write full-time. Even if
their books weren’t doing overwhelmingly good individually, collectively they
were doing well enough to generate a healthy income. This point doesn’t always
stand up to the evidence. There are independent writers out there who have been
incredibly successful with their debut novel and are living quite nicely off
the royalties from that one book, but for the vast majority of authors a
catalogue of books is where part of the success of being a full-time writer
lies.
And
momentum is everything.
When I
first started out I already had a trilogy written and I published it over the
first three months while I wrote a fourth novel. After I published the fourth
novel I worked my ass off writing a fifth, sixth, seventh and eighth novel.
Fifteen months later I’d published ten young adult novels and a novella. This
momentum (and constant promo and marketing) kept me on reader’s radars. I
really believe this plays a huge part in being successful as an indie. For
example, since the success of On Dublin Street and being picked up by Penguin,
my life has been chaotically busy because of this series, and that means my
self-pubbed titles haven’t received near as much attention as I usually give
them. I haven’t self-published a young adult book since last July. The
collective monthly sales of my self-pubbed books have more than halved since
July 2012 because I’ve dropped momentum. So that’s something to be aware of
when you take the plunge.
Promoting and Marketing
Promoting
and Marketing is so important. I always tell people when they ask me about
self-publishing that you can’t go into it with hopes of becoming a full-time
writer unless you’re willing to work your ass off. At first I sacrificed a lot
of my social life for self-pubbing because between writing, formatting and
promoting my books it really is a 24/7 gig.
Promo and
marketing doesn’t need to cost money, however. As an avid reader I already
stalked quite a few book bloggers so when I started out I contacted them
individually, letting them know how much I enjoyed their blog (I never mass
email bloggers), that I knew who they were and I was specifically interested in
them either reviewing my book, hosting a guest post, interview or giveaway.
Bloggers take time out of their very busy lives to review books and their word
of mouth about a book can do wonders to its sales. They deserve respect and
politeness. The vast majority of them don’t like being treated like a random
number you’ve emailed, so I advise against it.
Another
free way to promo is through social media sites—Blogger, Facebook, Twitter,
Goodreads, Wattpad, Movellas. Not only are these a great way to connect with
your readers but a wonderful way to promote your work. Information on these
sites can travel fast, especially if you network with other indie authors. The
community is amazing and most of us are surprisingly helpful, so connect with
us. It’s a great way to ask advice, give advice and share experiences and
readerships.
Giveaways.
Hold giveaways on your blog, social media sites or enlist bloggers to host the
giveaways for you. Giving away ebooks costs you nothing.
Platforms
There are
a number of platforms for self-publishing. The platforms for ebooks that I’ve
used are KDP (Kindle Direct Publishing) by Amazon and Smashwords. KDP is very
user-friendly and Amazon provide an easy formatting guide for authors to follow
before publishing to the program. For authors looking to publish on other ebook
retail sites such as Apple, Sony, B&N and Kobo, Smashwords is the platform
to use. You can upload your ebook to Smashwords using their formatting
guidelines and then Smashwords will distribute your ebook to the different
retailers. The percentage they take on top of the royalty rate is very
reasonable.
Barnes& Noble also has a self-pubbing platform called Pubit. It only allowed U.S.
authors to self-publish with them but has now expanded Pubit into the UK market.
To
self-publish a paperback, I use Amazon’s CreateSpace. Now you can either pay
someone to do the formatting for you (and that will save you a lot of
hair-pulling) or do it yourself. I had no money when I started out so I format
my paperbacks myself. I find Photoshop very helpful in that endeavor :)
Anyhoo, I
hope this helps somewhat for newbies. Good luck and Happy Writing.
Sam x
